Website Redesign Services
As a female web designer based in West London, I help service-based businesses - especially those led by women - refresh their websites so they feel modern, clear, and effective. My website redesign service gives your existing site a fresh look and stronger foundations, helping you attract more clients and grow your business online.
What is a Website Redesign?
A website redesign is the process of updating your existing site design into a fresh and modern website, improving its look, usability, and performance. It can involve updating visuals, refining layouts, enhancing navigation, and ensuring your content is clear and optimised for search engines. The goal is to make your website more effective at attracting and converting clients while keeping it aligned with your brand.
Just visual design, or development too?
I specialise in designing and building websites exclusively on WordPress using the Divi page builder. However, that doesn’t mean I can’t support businesses using other platforms.
If your current website is built on another platform, there are two options available to you:
- Migrate to WordPress: I will redesign your site, and build the entire design on WordPress. The project would include transferring the content (text, images, colour schemes etc) that works well from your existing website, and combining it with the new elements on the new platform. This would mean reproducing any existing pages, including blog posts on the new website.
- Visual Design Only: If you prefer to stay on your current platform, I can review your existing site and provide a complete visual redesign (new layouts, colour schemes, and copy) presented in a design concept. You may choose to either implement the changes yourself or hand them over to a developer. This approach works particularly well for business owners who may not feel confident with design themselves but have the technical skills to implement the changes, or for those who already have a preferred developer or platform.
Either way, you’ll get a professional, thoughtful design to guide your website improvements.
Am I the right web designer to help your business grow its online presence?
At HerPresence, I offer redesign services tailored to your needs. This might be a refreshed visual design concept for your existing site, or a complete WordPress rebuild where I implement the new design myself. Either way, the process begins by getting to know your business, your audience, and what you want your website to achieve.
As a small business owner myself, I focus on creating websites that are beautiful, clear, and optimised for search engines. Every redesign is customised, bringing in modern design, SEO considerations, and unique graphics where needed. This way, your site looks professional, functions smoothly, and attracts the right clients.
A redesign with HerPresence means you’ll end up with a website that looks current, performs effectively, and helps you grow your online presence, without having to start from scratch.
Why should you have a professional web designer redesign your website?
Web design has evolved constantly since the 1990s, and what looked modern a few years ago can now feel dated. A website that appears old-fashioned can unintentionally undermine the quality of your services and the perception of your brand.
You don’t need to follow every trend, but you do want your site to feel current, professional, and easy for visitors to navigate. A professional web designer knows how to take your existing website, keep what works, and refresh what doesn’t—creating a modern, polished design that reflects your brand and helps attract new clients. Updating your site with expert guidance reduces the risk of turning visitors away, losing credibility, or missing out on potential clients, and ultimately helps drive more business to your door.
How will your business benefit from a website redesign?
If your current website feels outdated or isn’t performing as well as it could, a redesign can give it a new lease of life. The benefits go beyond appearance. Your updated site will work harder to support your business by:
- Visibility: Improving SEO foundations so your site has a stronger chance of being discovered by new clients online
- Modern appeal: Refreshing the design to feel current and professional, which makes a stronger impression on visitors.
- Clarity: Presenting information in a way that’s easier to understand, building trust and helping potential clients see how your services meet their needs.
- User experience: Enhancing layout and navigation so visitors can quickly find what they’re looking for and take the next step, whether that’s booking, enquiring, or visiting your location.
A website redesign isn’t just a cosmetic update - it’s a smart way to make sure your online presence keeps pace with your growing business.
What’s included in the website redesign?
A website redesign starts with understanding your business and what you want your new site to achieve. From there, I’ll create a refreshed design that feels modern, clear, and built to grow with you.
What I'll do
- Hold a consultation call with you to discuss your goals and vision for the redesigned site.
Send you personalised questions so I can get to know your business and clients in depth. - Carry out competitor benchmarking (where needed) to see what others in your field are doing, and identify opportunities for your site to stand out.
- Review your existing website to identify what’s worth keeping and what needs improving.
- Redesign your website layout and visuals to improve clarity, usability, and SEO.
What I'll provide
- A fresh design concept tailored to your business needs, with the option for a full WordPress build.
- Clear, modern layouts that make it easy for your clients to browse, learn, and take action.
- Responsive design that works seamlessly on desktops, tablets, and mobile devices.
- Integrated design and copy (text) that are designed for good SEO, helping attract more visitors.
- A website that doesn’t just look beautiful, but works harder to support your business growth